Kenya Tourism Board managing director Betty Radier (left) and Cabinet Secretary for Tourism and Wildlife Najib Balala during the launch of the Kenya Tourism Festival (KTF) 2018 at the intercontinental Hotel in Nairobi on March 27, 2018. The official celebration of World Tourism Day 2018 will be held on September 27, 2018, in Budapest, Hungary, under the theme: Tourism and the digital transformation.